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Vision & Principles

The world around us is forever changing!
For our development to continue, we know that we must look ahead, identify the new trends and new potentials that are emerging on a daily basis.We know that we must be prepared for whatever is to follow, so we can tackle it effectively. We know that in preparing for the future, we must keep experience in mind, as «Yesterday’s successes are our guide for tomorrow».
Our main strength lies in our commitment and dedication to our strategic framework, allowing Kri Kri to show a high rate of growth in its financial figures and be ranked among the most profitable Greek dairy companies.
Our Mission
  • To highlight the goods and values of our country, providing welfare and pleasure 
  • To satisfy the needs of consumers, partners, employees and shareholders, while contributing to society
Our vision
  • To lead in the global market of authentic Greek yogurt. 
  • To satisfy the special needs of the global ice cream market. 
  • To achieve penetration of our products in all Greek households, while our consumers will feel proud of their choice.
Our principles
  • We respect our consumers and we would like them to be proud of their choices
  • We produce our products with care and responsibility as to be eaten by our children 
  • We cultivate relationships of mutual trust and respect with our suppliers and producers for the benefit of all parties 
  • We take full responsibility of our acts towards society and the environment 
  • We know that our people are the heart of our company. Thus, we strive daily to create a better working environment 
  • We encourage initiative, creativity, openness and innovation, aimed at continuous search for improvement and development 
  • We act committed to our goals and commitments to our shareholders 
  • We strive with passion to distinct in everything we do
Kri Kri S.A.
Kri Kri's high standard production plant is located in Northern Greece, in the middle of the fertile valley of Struma and just 3 km from the town of Serres. Having a history since 1954, Kri Kri S.A. produces ice cream and yogurt from 100% Greek milk from Serres and has earned Greek and foreign consumers.
Contact & Support
Kri Kri S.A.
Milk Industry
3rd km Nat. Road of Serres-Drama
62 125 Serres
Tel.: +30 23210 68300
Fax.: +30 23210 68311
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